Pakt Bags
Pakt is a D2C brand selling travel gear that pairs high quality materials and intuitive features with responsible sourcing and manufacturing. While their existing site had served them well, they needed help updating the codebase to support new and upcoming Shopify features.
They also viewed this as a logical opportunity to make some updates to the overall UX and flow of the site, and ultimately worked with me on an ongoing basis for continual optimizations and improvements over the course of a few years.
Featured Skills
Leveling Up
The bulk of the initial work was done at the code-level. To take advantage of Shopify's "2.0" features, we needed to update the templates and structure of the codebase. For many pages on the site, that was the only change necessary, and it didn't materially alter the look and feel of things.
That being said, they were open to suggestions for any improvements as part of the process. I conducted an audit of the site to identify such opportunities. In the end, several key optimizations were made, including:
updates to the product pages, making them more informative and visually pleasing
an improved navigation that brought primary links to the forefront, reducing the number of clicks required to navigate the site
adding product recommendations into the cart experience to help increase average order values
In addition to the frontend UX improvements, several updates were made behind-the-scenes to simplify the process of maintaining the site on the backend. Code was streamlined to be more efficient, and new tools were added to make editing content significantly easier than it had been.
Ongoing Optimization
Once the core site had been updated, Pakt kept me on retainer to build on that new foundation. Over the course of a few years, I helped design and develop numerous new features and components, including:
creating a reusable landing page template for advertising campaigns
adding support for comparison tables to help illustrate the differences between their growing lineup of products
improving the mobile navigation to help make it more dynamic and visually interesting
integrating an app to improve the checkout experience by providing important messaging and offers directly to the checkout page
creating new options for pre-release and pre-order product pages, allowing Pakt to better promote an all new series of bags in 2023
These changes and more helped result in a site that is easier to use for customers and admins alike, more accessible and faster loading, and ultimately more effective at selling Pakt's product line.
I had the pleasure of working regularly with David over the past two years. In that time, he created an endless number of clever website feature updates, landing pages, checkout optimization solutions and more. Ultimately, his excellent hard work led to increased conversions for us, and a smooth and pleasant experience for users.
I highly recommend working with David whenever possible – he became an indispensable member of the team and his creativity, communication, and expertise is unmatched!
Good to Go
I'm quite pleased with how the Pakt site turned out - both initially and with the subsequent improvements I helped implement. I believe it has positioned them for ongoing success in the years to come, and I'll definitely be following along to see where they go.
Take a look around the site to see it for yourself. Just be ready to come away from it with a new bag. Theirs are some of the highest quality and most versatile bags I've used, and I kind-of want to add to my collection yet again...
