Smart Pickle
Smart Pickle is an automated restaurant marketing platform that integrates with AI to simplify the process for busy restaurant owners. When the Smart Pickle team first reached out, they brought some initial ideas and designs but needed help improving the UX and ultimately fully redesigning the web app itself.
The primary challenge was to simplify a system that set out to combine multiple marketing tools and processes into a single platform, and to do so in a way that felt seamless and intentional.
Featured Skills
Designing the Core Product
My work with the Smart Pickle product covered 4 key areas:
The Onboarding Flow
Dashboards & Reporting
A Promotion Builder
An Audience Manager
Each of those areas had a robust set of features and functionality that needed to be accounted for. Beyond that, restaurant owners are often very busy and not always the most tech-savvy. So my challenge was to take a complex feature set and convey it in an especially approachable manner.
As previously noted, the team already had an app that was technically functional from an engineering standpoint, but to actually bring it to market it needed a full UX audit and interface redesign in order to be more accessible to future users.
This was a large undertaking that required a lot of work, specifically:
Redesigning the onboarding process from the ground up to make it notably more approachable, with the goal that automated campaigns could be run for the business owner without further input upon completion.
Auditing the existing app, providing detailed recommendations for high-impact improvements.
Creating the UI for the promotion builder, which allowed users to customize and build out new campaigns.
Redesigning the audience builder UI to facilitate more streamlined management of new and existing audiences and segments within the app.
Creating designs for the various dashboards and reporting tools.
Redesigning all the user and business settings UIs to be more streamlined, consistent in design and function, and logical in structure.
The end result was a unified design system with re-usable components and dozens of clearly labeled mockups for their team of engineers to build from.
David brought an excellence in work, project delivery, and leadership to his team. I highly recommend him for any of your projects.
In Summary
While the Smart Pickle site remains available online, the business ultimately pivoted and rebranded once more, due in large part to the Covid-19 pandemic. You can still visit the site to see how the branding and vision came together online.
